We are cyclists

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Sofie 1200x800

#46

Sofie Assarsson,

Digital Sales Manager

What attracted you to Hövding?
I previously worked for big, well established corporations. Hövding was a newcomer, and I wanted to be part of its success story. I envisioned how I, as an older person, would be able to tell people that "I worked for Hövding way back when we only had a Malmö office, and 20 employees".

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Thommy

#45

Thommy Persson,

Production Planner and Purchase

What is the best part of working at Hövding?
Just about everything, but especially our sense of community, as we help each other reach our shared end goals. We laugh a lot. Happiness at work is important to me. It's a team. I have played soccer for over 20 years, and I'm a team player. Teamwork and collaboration across departments is what breathes life into Hövding. We help each other. We're an innovation company – not just regarding the actual product, but also in the way we work across our company departments.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Kim

#44

Kim Christensen,

Area Sales Manager, Denmark

What are your most inspiring work duties?
It's definitely the chance to meet new people. I sell a product that saves lives, so to me, my work at Hövding is not just about sales. It's more like a mission to make the world a safer place for those who buy our product.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
PeterK

#43

Peter Kellerman,

Customer Service

Please share a precious bike riding memory.
I remember when I finally got it, and gingerly rode my bike for the first time. My mum shouted, "keep going, keep going". We lived in the countryside and I learnt to ride on a homemade bike which the village blacksmith had built out of parts. My grandmother wanted to reward me for my efforts so she sent me a cobalt blue bike which I had to pick up at the village bus station.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Maja

#42

Maja Brönniche Lange,

Customer Service

Tell us about your most cherished bike riding experience, please.
My parents in law live in the south of France. Last summer we went cycling along the coast of Massange. It was absolutely magical.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Stefan

#41

Stefan Ferencz,

International Sales Manager

Do you have a favourite memory from your time at Hövding so far?
We were at an expo for electric bikes in Utrecht in The Netherlands. The sales team members were doing our own stunts – to fall off our bikes to demonstrate how Hövding works. The crowd was enormous, and I only had an area of four metres on which to crash. When Hövding inflated around my head, the onlookers went crazy with excitement. They were clapping, and crowded around me to touch the airbag. It was an amazing experience, and the attention we received gave me a real kick.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Jenny

#40

Jenny Engdahl,

Finance Assistent

Do you have a cycling experience of your own you can share with us?
I have a lovely memory from childhood. I was bike riding with my mum one beautiful summer evening. We lived in the city, but suddenly, we were riding on gravel roads past farms. It was such a magic evening and everything smelled so good. It was beautiful, and I felt free!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Marie-Hult-Johansson stor

#39

Marie Hult Johansson,

Strategic Sourcing Manager

Do you have a cycling experience of your own you can share with us?
In the summer, we cycled to Hornbæk in Denmark, where we had never been before. My family and I took our bikes on the ferry between Helsingborg and Helsingør and then we rode along the coast. It was a wonderful ride and on the way home we stopped by the roadside and picked wild raspberries.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Heino-Wendelrup 01

#38

Heino Wendelrup,

Director of Research & Development

What are Hövdings biggest challenges?
We are growing, and we're just about doubling our output every year. This demands a lot from our organisation. We must constantly optimise to ensure the production is as efficient as possible. Hövding is one of the technically most advanced products on the market, yet we have to ensure it's really user friendly. The Hövding helmet consists of electronics, software, artificial intelligence and airbag technology. It has fabrics that need to be durable, and on top of all that, it's a safety product.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Gulten2

#37

Gulten Zulal,

Accountant

Tell us about your favourite bike riding experience?
When the Hövding staff rode with retired seniors in the project "Ride Without Age", it was a fantastic experience. My companion was a delightful man in his eighties. He greeted everyone we met, and he was so enthusiastic and happy to come along on this bike tour.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Fredrik A

#36

Fredrik Andersson,

Senior Embedded Software Developer

What brought you to Hövding?
I like working with something where I can make a difference. I felt there was something intriguing about Hövding, the company. I had no plans on a job change, but I was headhunted. When I heard of Hövding, I thought it sounded too good to be true. And I have not been disappointed.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Maria

#35

Maria Åkesson,

Sales Support and Customer Service

Tell us about your personal favourite cycle experience please.
We rented bikes in New York and rode around in Central Park. There were outdoor swimming pools, baseball fields, and all sorts of people. Simply riding through the park was a cultural experience. The bike paths were amazing. It was so hot, and I had insisted on wearing a helmet which made it even hotter. I really could have used a Hövding helmet in the 35-degree heat wave.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
IMG 1461

#34

Peter Floderus,

R&D Accident Detection

Tell us about your personal favourite cycle experience please.
I have plenty of bike riding experiences, and I ride everywhere if I get the opportunity. Skåne and all of southern Sweden is great for bike riding. Last year while on the island of Öland, I found two old ladies' bikes in the shed at the house where we stayed. We headed out on a bike ride which turned into something completely different. In a field, we spotted two camels and were so mesmerised we stopped to have a look. Suddenly we were invited to ride on them. A rather unexpected turn of events on Öland.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
patricia

#33

Patricia Möller,

International Marketing Manager

Tell us about your personal favourite cycle experience please.
When I rode around Öresund. There's a cycle trail which follows the coasts of Sweden and Denmark and takes you from Malmö to Helsingborg, Helsingör and Copenhagen. The coastline between Helsingör and Copenhagen is stunning. We had sunshine and the wind in our backs, and made delightful stops along the way in Louisiana, at Bakken and other places.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Charlotte

#32

Charlotte Larsson,

Costumer Service with Online Focus, Hövding

What is your own best cycling experience?
We had a fantastic adventure when we rented bikes in San Francisco an entire day, and rode across Golden Gate Bridge. It was magic. The following night was not as great, as the sun had burnt my arms to a blistering red. When I lived just outside of Honolulu on Hawaii, I rode for an hour every morning. The scenery is incredibly stunning with green hills, mountains and the blue sky greeting you at Waikiki Beach.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Per A

#31

Per Ågren,

Global Sales Director, Hövding

The office canine Secco, 4 years old

What is your favourite biking experience?
I have two. One of them was when I mountain biked in Deer Valley Resort outside Salt Lake City. It was a fantastic nature experience while also being an extreme challenge to descend the mountains. The other was a nocturnal bike ride through Stockholm with a super powerful electric bike.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Fredrik C

#30

Fredrik Carling,

CEO, Hövding

What is your own best cycling experience?
The first time we were out riding with the project "Ride regardless of age". We support the project by sending out staff from Hövding once a month to ride along. "Ride regardless of age" has specially designed bicycles so that you can have two passengers in front. This gives older people who can no longer ride alone the opportunity to go out on a cycling trip.

Another memorable bicycle tour was the very first time my daughter was able to ride a bicycle by herself, and I rode with her to school.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Anne-Sophie

#29

Anne-Sophie Rosenvinge Skov,

Copenhagen, Denmark

Landscape architect & Graphic designer

Why do you cycle?
It's simply the easiest, quickest and best way to get around the city.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
martin wearecyclist sajt1

#28

Martin Thörnkvist,

Malmö, Sweden

Conference Director, the Conference

Why do you cycle?
Because it's the most poetic form of transportation. It makes me feel free and makes my life efficient.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
MaiJi2INSTA

#27

Mai Li Pedersen,

Copenhagen, Denmark

Webmanager/HR-Responsible at Glad Teater

Why do you cycle?
I bike through the city to work. It's the best way to experience the city's life and vibe.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
SorenJepsenINSTA

#26

Søren Jepsen,

Copenhagen, Denmark

Photographer

Why do you cycle?
It's the fastest and easiest way for me to get around the city. I love that it's an easy way for me to get some working out into my everyday life that is also good for the environment.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
emelieröhl2

#25

Emilie Röhl,

Stockholm, Sweden

Yoga teacher and Production Manager

Why do you cycle?
It's FREEEDOM! It's timesaving, you go when you want and you know how long it's going to take. You get fresh air (if there's not too much traffic around…). You get strong legs! And finally, biking is pollution-free – good for Planet Earth! And it saves you money!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
OlaRune

#24

Ola Rune,

Stockholm, Sweden

Architect and designer

Why do you cycle?
For me, it is freedom.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
HanneLarsen

#23

Hanne Larsen,

Copenhagen, Denmark

Accountant

Why do you cycle?
I love the convenience of biking, often it's the fastest means of transportation here. And I also love that I get some exercise.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Hannes1

#22

Hannes Söderlund,

Stockholm, Sweden

Photographer (own company) | Creative/Manager at Highly Sedated

Why do you cycle?
It's so convenient in Stockholm and it's good for the environment. And for my lazy body.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 4238INSTA ligia

#21

Ligia Maracu,

Copenhagen, Denmark

Social Media Coordinator/blogger/freelance editor

Why do you cycle?
In Copenhagen it would be a shame not to. There's bike lanes everywhere and the city is flat. Every corner is so photogenic, so I want to be able to stop anytime I want. Biking is freedom and flexibility, it's cheap, very convenient and it gets me from A to B.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Annaroslin

#20

Anna Rohlin Larsson,

Stockholm, Sweden

Process Manager

Why do you cycle?
To feel the wind in my hair, to clear my mind and because it's fast and fun.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

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Isabell2INSTA1

#19

Isabell Rödén,

Copenhagen, Denmark

Singer & mode

Why do you cycle?
I feel so free when I bike and rather take the bike than the metro.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more

Hövding celebrates cyclists in Stockholm

Stockholm, Sweden

In our quest to celebrate the superheroes of our time – the cyclists – we went to Stockholm and decorated bikes all over town with balloons. Our lovely clolourful ballons stand for joy, airbags and freedom. Because Hövding is all about riding safe and feeling free. Our airbag is eight times safer than an old-fashiond helmet and provides a sense of freedom beyond measure. Change is in the air!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

filip wearecyclists sajt1 instagram

#18

Philip Ljung,

Malmö, Sweden

Economic assistant

Why do you cycle?
I cycle because it's a good way to get where I want to go and I get some exercise for free.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Desiree

#17

Desirée Jane Hamilton,

Copenhagen, Denmark

Retail Manager at Mini Me CPH & blogger at desireehamilton.dk

Why do you cycle?
It's easy and gets me going around in my city.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
mia wearecyclists sajt2

#16

Mia Anderberg,

Malmö, Sweden

Profession Stylist and blogger at Lovely Life

Why do you cycle?
Because I love it! It´s good for our environment, it´s my everyday work out. Some days I need to take the car to my work as a stylist, and then I miss my bike and the feeling it gives me. I grew up bicycling everywhere and I want my kids to do the same.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more

Hövding celebrates cyclists in Copenhagen

Copenhagen, Denmark

As a cyclist you ride for our entire planet. That makes you a superhero. To celebrate superhero cyclists in Copenhagen during Fashion Week we decorated bicycles all over town with colourful balloons. Balloons that represented joy, airbags and freedom. Because Hövding is about being safe and feeling free. Our airbag has three times better shock absorbance than other helmets.

And remember; Safer biking is happy biking!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Lina wearecyclists sajt1 instagram

#15

Lina Andersson,

Malmö, Sweden

Profession Art Director

Why do you cycle?
Because it's the fastest and cheapest way to transport yourself in a city!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Cyklist 1 1

#14

Erik Djurklou

Stockholm, Sweden

Photographer

Why do you cycle?
It's a fun and efficient way of getting from one place to another, that doesn't harm the environment.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
Marcus-Ahlstrand1

#13

Marcus Ahlstrand

Stockholm, Bromma

Student

Why do you bike?
Right now I'm looking for Pokémons. It's a fun way of exercising. More of a mission actually. A couple of days ago I was out biking for four hours.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
hob1

#12

Christian Bruun,

Copenhagen, Denmark

Marketing

Why do you cycle?
I bike because it's convenient and takes less time than travelling by car or bus.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 4096

#11

Charlotte Dupont,

Copenhagen, Denmark

Photographer and content creator

Why do you cycle?
I love the freedom biking gives me. It's the fastest, easiest, and most fun way to get around the city.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSCF6443

#10

Elso Gattino,

Nice, France

Why do you cycle?
I'm a triathlete veteran. Biking is part of my sport.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 4025

#9

Martin Hanberg-Lund

Copenhagen, Denmark

Research Assistant

Why do you bike?
For the environment, exercise and outdoor fun.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 3855

#8

Julia Misiorny

Berlin, Germany

Student

Why do you bike?
For the fresh air in my hair and the environment.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 4186

#7

Ana Borta

Copenhagen, Denmark

English Teacher and freelance copywriter & editor, blogger at Skip a Heartbeat

Why do you cycle?
Because it's easy, healthy and I really enjoy it. It's the best way to get around in Copenhagen and the cheapest! It's really a way of life, actually!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 3922

#6

Mia Jacobsen

Copenhagen, Denmark

PR Professional

Why do you bike?
It's easy, cheap and fast.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 3866

#5

Christian Hesselberg

Copenhagen, Denmark

Runner

Why do you cycle?
It's a lot easier to get around the city. Plus it's just plain nice biking around!

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 3747

#4

Kia Hartelius

Copenhagen, Denmark

Photographer

Why do you bike?
Because it's the fastest and healthiest way to get around the city – for me and the planet.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
DSC 3984

#3

Shila Sharifi

Copenhagen, Denmark

Psychology Student

Why do you bike?
For exercise. It's the easiest and briskest way to get around.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more
MG 9647

#2

Johan Rockström

Rindö, Sweden

Professor in environmental science.

Why do you bike?
There are many reasons why I bike. But I'll have to admit that the main reason is that it's so efficient. It's simply the fastest and best way to get around where I am in Stockholm, at the University.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.

Read more

#1

Hanna Stefansson

Copenhagen, Denmark

Hanna Stefansson is a fashion blogger, entrepreneur and our very first cyclist.

Her addictive personality, fantastic smile, great style and love for cycling makes her the perfect advocate.

Hövding is about that special feeling you get when you bike; freedom. And of course, about you.

Every time you get on the bike, and feel the wind in your hair. When you move by your own steam, you are not only taking responsibility for your own health. You are taking responsibility for the whole planet and that makes you a true superhero.

We contribute to cycling with our innovation – an airbag with three times better shock absorbance than other helmets. It protects you and all the other superheroes. Because, we at Hövding, believe in you. And we believe in cycling. We believe that cycling makes the world a better place.

Therefore, we have created a place for inspiration, a place where you can exchange knowledge and innovations and new ways to bike. A place where we can drive cycling forward even faster and inspire more people to choose the bike. Together we are cyclists.